For BASF's TeamUp Chair, a customized trade fair application was developed. This configurator enables the interactive selection and visual presentation of materials in the browser. Sales staff can test various functions and material combinations of the chair with just a few clicks.

The application integrates state-of-the-art technology for an engaging and educational experience. The TeamUP Chair Configurator not only optimizes the configuration process, but also intensifies collaboration with customers in trade fair and presentation situations.